Social media marketing (SMM) is a form of digital marketing that uses social media platforms to promote a product or service. It can also be used to connect with customers and build a brand.
SMM aims to create content that engages audiences and encourages them to share it with their network of friends and followers. Some examples of popular social networking websites include:
Facebook, Instagram, Twitter, TikTok, Myspace, LinkedIn, and Snapchat
Some intended outcomes of SMM include:
- Brand building
- Selling products through social commerce
- Building community with your target audience
- Driving traffic to your business
Pillars of SMM include
- Good strategy
- Planning and thoughtful publishing
- Audience engagement
- Social media ads
- Analyzing the performance of campaigns
Social media marketing means using social media platforms like Instagram, X (formerly known as Twitter), and Facebook to promote your brand and sell your product or service. If your business comes out with a new item and you plan to promote the launch on social media, that’s social media marketing.
Social media marketing (SMM) can help in building your company’s brand, driving website traffic, and increasing sales. According to Statista, increased exposure is the leading benefit of social media marketing, followed by increased traffic and more leads.
It helps you reach the target audiences you want to reach.It helps you customize your message for those targeted audiences, and by doing so, it helps you create greater and longer-lasting behavior change in those audiences.
