Social media management is a process that involves creating content, scheduling its publication, developing a strategy, interacting with users, growing reach, and monitoring the performance of a company’s accounts on social media. It enables you to build relationships with subscribers and publish relevant posts.
Social media management is the process of creating, scheduling, and publishing content on social media platforms. It also involves:
- Developing a strategy
- Interacting with users
- Growing reach
- Monitoring performance
- Building relationships with subscribers
- Analyzing content
- Online reputation management
- Monitoring engagement and mentions
- Growing a community of customers and influencers
Social media management helps businesses achieve brand goals in marketing, sales, and customer service. It can also help build relationships with subscribers and publish relevant posts.
Social media managers typically need a bachelor’s degree in marketing or public relations. They also need to keep up with new trends and company and industry news.
Key elements of social media management
- Creating and publishing content
- Monitoring engagement and mentions
- Growing a community of customers and influencers
- Reporting and analyzing the results of your efforts
- Keeping an eye on brand performance across social media channels
Social media marketing means using social media platforms like Instagram, X (formerly known as Twitter), and Facebook to promote your brand and sell your product or service. If your business comes out with a new item and you plan to promote the launch on social media, that’s social media marketing.
