Branding is the process of creating a distinct identity for a business. It involves creating a specific name, logo, and an image of a particular product, service, or company. Branding is done to attract customers and differentiate a business from its competitors.
Branding consists of:
- Name and logo
- Visual identity design
- Mission
- Values
- Consistent theme throughout all marketing communications
Effective approaches to branding
- Treating your website like an infomercial for your brand
- Having the menu at the top tell people what you do
- Using the banner and headline to communicate what you do differently and better
Branding is the process of creating and disseminating the brand name, its qualities, and its personality. Branding could be applied to the entire corporate identity as well as to individual products, services, or concepts.
Branding in marketing refers to the process of building a positive perception of your company, products, and services using marketing communications such as email, social media, print, advertising, and more.
Branding involves developing and implementing a number of identifiable features for your business so your consumers can associate themselves with it. Branding increases the recognizability of products and services amongst your consumers, giving you a competitive edge in the market.
